Teodora Petkova

Biography

I am a philologist fascinated by the metamorphoses of text on the Web, curious about the ways the Semantic Web unfolds and how Linked Data can be applied to digital marketing communications.

Talks and Events

Linked Data and Content Now!

Machine-mediated interactions on the Web call for different approaches towards marketing communication and its artifacts: content and data objects. Linked Data and Content Now! is about the potential and real use of schema.org for marketing communication on the Web. In this talk you will learn how schema.org can be a means towards richer content experiences and data-centric marketing communication. I will show how we can use the affordances of the Semantic Web to enhance the rhetorical powers of content and its ability to inform, persuade, educate and entertain. Then we will have a look at how thetthe top 10 companies in the S&P 500 ESG index use, or don’t, the potential of Linked Data for content.

Track: Content KGs

Session Topics:

• SEO
• Metadata