Co-Founder and Chief Strategy Officer
Jeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks. As the Co-Founder and Chief Strategy Officer for MarketMuse, he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-Founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
Talks and Events
2022 Talk: The Surprising Way Knowledge Graphs Influence Top Content Strategies
A good content strategy accounts for keyword data related to their target business audience.
A great content strategy leverages Knowledge Graphs (KGs) to do the research for them while unlocking millions of data points that outputs a comprehensive view of the search landscape so you can create personalized, targeted content experiences and land more business.
Join Jeff Coyle, Co-Founder & Chief Strategy Officer at MarketMuse, to learn the surprising and intricate ways knowledge graphs influence top content strategies and what you can do about it today.
Learn how content marketing leaders:
- Use KGs to benefit their content marketing strategies
- Facilitate content personalization using KGs
- Extract knowledge graph data and engineer it for their content marketing team
- Use tools on the market to power their KG processes