Duane Forrester
Yext
Duane has more than 25 years of experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers (McGraw-Hill). Prior to joining Yext, Duane ran operations at Bruce Clay, Inc., and for nine years, he ran the Webmaster Tools program at Microsoft and Bing, as well as the SEO program at MSN. Duane has written for SearchEngineLand.com and served as a board member with SEMPO.

2021 Talk: Your Future in Search is Built on Knowledge Graphs

The future of search is already known, and it's built on Knowledge Graphs. From a business' POV, we'll explore the focus of search engines today, why KGs are so integral and examine the benefits of building your own site around a knowledge graph. From increases in customer retention, conversion and satisfaction, we'll see how this approach works. If you want to improve your user experience, there's an impact. If you want to decrease support costs and build consumer confidence - and impact reviews - we'll see how a KG-based approach works. There is a lot of work to do, but in today's world of search, the systems are complex and deep...and simple models of managing websites, content and search from years passed simply won't keep up.