Dale Bertrand

Fire and Spark

President and Founder


Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Talks and Events

Healthcare SEO in 2023: How Google’s Shift to AI Changes the Game

SEO “best practices” continue to fail marketers in the healthcare space. Google’s AI continues to raise the bar for healthcare brands seeking to grow organic visibility. This is driving brands to invest heavily in healthcare SEO strategies with diminishing ROI. In 2023, technical optimizations for SEO rarely influence today’s modern AI search engines and earn organic rankings. Marketers must have a rudimentary understanding of machine learning and AI training models to compete for organic traffic. Join Dale Bertrand, a 20-year search marketing veteran with graduate-level training in AI, as he details specific organic growth strategies that leverage our new understanding of how Google uses machine learning to determine your website’s rankings.

Track: Metadata

Session Topics:

  • SEO
  • Metadata